Archive for May, 2008
Human trafficking is escalating in the U.S.
Posted by yabastablog on May 15, 2008
ABBIE KIRCHER
Posted in community education, human trafficking, sex trafficking | Leave a Comment »
Do-Gooder Marketers Do the Soft Sell
Posted by yabastablog on May 15, 2008
NEW YORK The music video for Radiohead’s “All I Need” begins with slow, somber musical beats and a split screen revealing images of children. One side shows a child waking up, dressing for school and eating breakfast. The other, youngsters living in dingy conditions and toiling in a sweatshop.
The last shot pairs the one boy back from school removing his kicks with a boy assembling the last pieces of a strikingly similar sneaker in a factory. The tagline: “Some things cost more than you realize.”
“All I Need,” which debuted earlier this month on MTV properties worldwide, ends with an MTV logo. It was created for MTV Exit (End Exploitation and Trafficking), a multimedia initiative launched in Europe in 2004 by Viacom’s MTV Europe Foundation, an independent charity based in London. The effort includes the distribution of anti-human trafficking information at Radiohead’s concert tour in North America, Europe and Asia, which kicked off in West Palm Beach, Fla., this month.
MTV Exit — which recently expanded into Asia — also plans to release an animated film on human trafficking later this year, as well as produce other live events.
more here:
http://www.adweek.com/aw/content_display/news/media/e3i5e732e045deaaba3f7d05c3475c8d660
Posted in community education, human trafficking, media | Leave a Comment »
MTV, RADIOHEAD AND HUMAN TRAFFICKING
Posted by yabastablog on May 6, 2008
http://www.mtvexit.org/eng/index_flash.html
“MTV and Radiohead have teamed to address the exploitation and slavery of children around the world; turns out their against that stuff. But seriously, as part of the teen soap opera channel’s EXIT (End eXploitation and Trafficking) campaign, an effort to combat the horrendous practices of selling children into the sex or enforced labor industries, a Radiohead video will, well– according to the Hollywood Reporter– premiere on MTV on Thursday. And yet, it was on their web site, and now it’s posted down there.”
Posted in human trafficking, materials | Leave a Comment »